SEO is the process of optimizing a website to rank higher on search engine results pages (SERPs) like Google. This involves keyword research, on-page optimization (like meta tags and content optimization), technical SEO (like improving site speed and mobile-friendliness), and off-page SEO (like backlink building).

PPC is a form of paid advertising where businesses pay a fee each time one of their ads is clicked. It’s commonly used on platforms like Google Ads and social media channels such as Facebook and Instagram. PPC campaigns can be highly targeted and provide immediate traffic to your website.

SMM involves using platforms like Facebook, Instagram, Twitter, LinkedIn, and others to promote a brand, product, or service. It includes creating and sharing content, running ads, engaging with followers, and analyzing results. The objective is to build a brand presence, foster engagement, and increase conversions.

Content marketing involves creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. This content can include blog posts, videos, infographics, ebooks, podcasts, and more. The goal is to provide valuable information that educates or entertains while subtly guiding potential customers toward your product or service.